It’s hard. Nobody disagrees. There is one way to lift your artwork.. new book.. old product and Facebook is rammed and you want to create ANOTHER group? And sure you can do that in a lunch hour. But where will it take you? What you need is quality. Seed a few superb members into your […]
Category Archives: Heart marketing
What gold taught me about writing
It’s desirable. It’s shiny surface calls me through glass windows and I can’t resist. Thankfully I have learnt like an ambitious customer – i.e. the type I like to attract – I can have what I want. Because there are different versions. Artisans can ramp up the shiny factor by mixing different ingredients. I […]
Fast Track to Fresh Thinking
Deeply felt disappointment. Held hard and tight is all I start with. This is not a great beginning as the day is only just getting under way. The feeling that I need to give myself time to unravel unwind discover and recover is now speaking to me. The train has gone. I didn’t rush. I […]
What Mo Farah taught me about Marketing
The man is fast. He focuses on his genius. I haven’t heard that Mo Farah is branching out into his own brand of designer goods. There is no Mo Farah styled sunglasses. As far as I know. He sticks to his genius zone. He has a plan. He looks ahead. He surrounds himself with […]
Tune in to Ideal Clients
Usually an Ideal Client is YOU.. before the MAGIC happened. You know the MAGIC aka your life’s work or your message or what you want to put out into the world. Got it? Great. Just one problem. How DO you put that great work out there? Heck knows the world NEEDS it… ..so here are […]